Vue Entertainment is one of Europe’s leading cinema brands.
As part of the creative partnership with EPAM Systems, the company built a digital studio to produce blockbuster-level campaigns and keep audiences connected beyond the big screen.
As a Product Designer — Digital Experience, I shaped cross-channel digital experiences — ensuring that every touchpoint was consistent, usable, and aligned with Vue’s audience-centric strategy.
In line with Vue’s FY24 digital strategy, the focus was on omni-channel consistency and data-driven personalization — transforming how the brand communicates with audiences across digital spaces.
Project
VUE Entertainment
Empathy Lab by EPAM
Vue’s FY24 Annual Report further confirmed that digital and online channels outperformed traditional ones, reinforcing the value of UX-led, visually consistent communication.
Role: Product Designer — Digital Experience
Scope of work:
Analyzed user behavior across channels, identified experience gaps, and defined key touchpoints within the customer journey
Designed cohesive cross-channel user experiences for web, social media, and email — aligning interaction patterns, content structure, and visual language with UX principles and brand strategy
Developed adaptive content systems and reusable design components to ensure performance, accessibility, and cross-platform consistency
Collaborated with product managers, content teams, and film studios to ensure cohesive storytelling
Applied iterative, data-driven design improvements based on engagement metrics and user behavior insights
UX thinking
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Creative experimentation
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Data-based iteration
Instagram Reel — Promoting a blockbuster release. Goal: audience engagement and trailer click-through
Animated social asset — Celebrating the 15th anniversary of a beloved film and inviting audiences to relive it on the big screen
Email banners — Promoting a National Theatre performance. Three static formats adapted for different email layouts, optimized for clarity, readability, and conversion
This project reflected Vue’s broader digital transformation goals stated in FY24 — leveraging design and technology to strengthen the connection between audiences and the cinematic experience.
Consistency across visual touchpoints builds trust and brand memorability
Designing for multiple formats requires flexibility and a strong visual system
Collaboration between designers, content creators, and marketers is key to a unified experience
Data-driven iteration and creativity can coexist — performance informs better design
