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Global reward perception insights

Global reward perception insights

Global reward perception insights

This volunteer-led research project aimed to uncover how employees across multiple global locations understood, perceived, and emotionally responded to the organization’s employee reward and benefits system — including compensation, recognition, well-being offerings, and non-monetary rewards.


My role involved planning and conducting qualitative interviews, gathering respondent data across diverse locations and job roles, analysing insights, and synthesising key findings to support future improvements in employee experience and internal communication.

Project

Rewards & Benefits Research

Industry

HR Tech

Industry

HR Tech

Key results

Key results

51

In-depth interviews

20

Countries

15+

Job functions

Identified major gaps in employee understanding of the broader employee rewards concept

Identified major gaps in employee understanding of the broader employee rewards concept

Identified major gaps in employee understanding of the broader employee rewards concept

Highlighted misalignment between what the organization offers and what employees perceive as valuable

Highlighted misalignment between what the organization offers and what employees perceive as valuable

Highlighted misalignment between what the organization offers and what employees perceive as valuable

Revealed varied levels of awareness depending on region and relocation status

Revealed varied levels of awareness depending on region and relocation status

Revealed varied levels of awareness depending on region and relocation status

Mapped emotional reactions to rewards and recognition, including impact on motivation and performance

Mapped emotional reactions to rewards and recognition, including impact on motivation and performance

Mapped emotional reactions to rewards and recognition, including impact on motivation and performance

Synthesised findings into improvement areas, supporting future product and experience enhancements

Synthesised findings into improvement areas, supporting future product and experience enhancements

Synthesised findings into improvement areas, supporting future product and experience enhancements

Research goal and objectives

Research goal and objectives

Research goal and objectives

Main goal:

Understand employee perceptions, awareness levels, emotional responses, and pain points related to the existing reward and benefits structure, and identify opportunities for improvement

01

Assess whether employees understand the broader concept of employee rewards beyond base salary

02

Evaluate employee awareness of current benefits, recognition programs, and compensation structure

03

Understand which reward components employees find most meaningful

04

Identify what information employees expect to access — and in what format

05

Capture concerns and categorise them into areas for improvement

06

Evaluate the emotional impact of rewards on engagement and perceived fairness

Respondent profile

Respondent profile

Respondent profile

Interview count

51 total interviews, including 18 relocated employees

Tracks & Roles

Tracks A2–A5 (38 respondents)
Software Engineers, QA, Business Analysts, Designers, Automation Engineers, Content Strategists, People Experience Specialists, Administrative roles.

Tracks B1–B3 (13 respondents)
Consultants, Learning Services Specialists, PM Team Leads, Solution Architects

Countries represented

Process & Approach

Process & Approach

Process & Approach

Research strategy

+

User interviews

+

Insight synthesis

01

Problem definition & Research planning

Aligned with stakeholders to define core problems, refine goals, and identify the scope of inquiry

01

Problem definition & Research planning

Aligned with stakeholders to define core problems, refine goals, and identify the scope of inquiry

01

Problem definition & Research planning

Aligned with stakeholders to define core problems, refine goals, and identify the scope of inquiry

02

Hypothesis generation & Interview scripts

Created a structured interview guide covering: awareness of benefits, perceived fairness of compensation, recognition experiences, emotional responses, unmet expectations, transparency issues, communication gaps

02

Hypothesis generation & Interview scripts

Created a structured interview guide covering: awareness of benefits, perceived fairness of compensation, recognition experiences, emotional responses, unmet expectations, transparency issues, communication gaps

02

Hypothesis generation & Interview scripts

Created a structured interview guide covering: awareness of benefits, perceived fairness of compensation, recognition experiences, emotional responses, unmet expectations, transparency issues, communication gaps

03

Respondent recruitment

I participated in conducting interviews across diverse time zones, ensuring: consistent structure, flexibility for storytelling, capturing emotional nuances deep probing to uncover hidden issues

03

Respondent recruitment

I participated in conducting interviews across diverse time zones, ensuring: consistent structure, flexibility for storytelling, capturing emotional nuances deep probing to uncover hidden issues

03

Respondent recruitment

I participated in conducting interviews across diverse time zones, ensuring: consistent structure, flexibility for storytelling, capturing emotional nuances deep probing to uncover hidden issues

04

Conducting interviews

Monitored performance data and user feedback to propose ongoing design enhancements — supporting BT’s mission to become a digital-first, customer-centric organisation

04

Conducting interviews

Monitored performance data and user feedback to propose ongoing design enhancements — supporting BT’s mission to become a digital-first, customer-centric organisation

04

Conducting interviews

Monitored performance data and user feedback to propose ongoing design enhancements — supporting BT’s mission to become a digital-first, customer-centric organisation

05

Analysis & Synthesis

After interviews were complete, I contributed to: clustering responses extracting patterns, mapping pain points, identifying opportunities, categorising feedback by theme and severity, summarising user needs and frustrations

05

Analysis & Synthesis

After interviews were complete, I contributed to: clustering responses extracting patterns, mapping pain points, identifying opportunities, categorising feedback by theme and severity, summarising user needs and frustrations

05

Analysis & Synthesis

After interviews were complete, I contributed to: clustering responses extracting patterns, mapping pain points, identifying opportunities, categorising feedback by theme and severity, summarising user needs and frustrations

Visual examples

Visual examples

Visual examples

Interview script prepared by the research team and used as a structured guideline during the research sessions (content intentionally blurred for confidentiality)

Mapping user feedback to identify gaps and opportunities in the salary and bonus communication experience (content intentionally blurred for confidentiality)

Mapping user feedback to identify gaps and opportunities in the salary and bonus communication experience (content intentionally blurred for confidentiality)

Hypothesis validation matrix synthesizing interview insights across respondents (content intentionally blurred for confidentiality)

Hypothesis validation matrix synthesizing interview insights across respondents (content intentionally blurred for confidentiality)

Key insights

Key insights

Key insights

01

Limited awareness of the full reward offering

Many participants associated rewards primarily with salary and were less aware of additional offerings and recognition programs

01

Limited awareness of the full reward offering

Many participants associated rewards primarily with salary and were less aware of additional offerings and recognition programs

01

Limited awareness of the full reward offering

Many participants associated rewards primarily with salary and were less aware of additional offerings and recognition programs

02

Need for clearer communication

Employees highlighted challenges in understanding where to find information and how various reward components work across regions

02

Need for clearer communication

Employees highlighted challenges in understanding where to find information and how various reward components work across regions

02

Need for clearer communication

Employees highlighted challenges in understanding where to find information and how various reward components work across regions

03

Value misalignment

Certain offerings were perceived as more meaningful than others, reflecting the need for clearer positioning and localisation

03

Value misalignment

Certain offerings were perceived as more meaningful than others, reflecting the need for clearer positioning and localisation

03

Value misalignment

Certain offerings were perceived as more meaningful than others, reflecting the need for clearer positioning and localisation

04

Emotional drivers matter

Recognition, clarity, fairness, and a sense of being appreciated strongly influenced motivation and engagement

04

Emotional drivers matter

Recognition, clarity, fairness, and a sense of being appreciated strongly influenced motivation and engagement

04

Emotional drivers matter

Recognition, clarity, fairness, and a sense of being appreciated strongly influenced motivation and engagement

Outcome

Outcome

Outcome

The research revealed a strong need for clearer communication, better transparency, improved localisation of information, and a more structured approach to presenting reward-related content. The findings served as input for improving internal communication and supporting future enhancements in employee experience tools

Key learnings

Key learnings

Key learnings

Communication clarity significantly impacts how employees perceive value.

  • Cultural and regional differences shape reward expectations.

  • Emotional factors are deeply tied to motivation and engagement.

  • Large-scale global research requires flexible methods and careful contextualisation

© 2025 Nataliia Rudynska — UI/UX Designer

Portfolio created for recruitment purposes and non-commercial purposes. Some projects are password protected due to NDA; all visual materials are used solely for showcasing design work.

© 2025 Nataliia Rudynska — UI/UX Designer

Portfolio created for recruitment purposes and non-commercial purposes. Some projects are password protected due to NDA; all visual materials are used solely for showcasing design work.

© 2025 Nataliia Rudynska — UI/UX Designer

Portfolio created for recruitment purposes and non-commercial purposes. Some projects are password protected due to NDA; all visual materials are used solely for showcasing design work.